Insurance Company Responds to Demand for Green Apartments

Most people realize that the most significant and best way to move toward a more environmentally conscious lifestyle is in the arena in which they have the most control, their homes. Demand for green apartments is being driven by the individual’s concern about the environment, which is currently a pressing issue.


The question is how and how well will the apartment industry be able to respond?

As the housing and real estate industry becomes more focused on this demand for eco-friendly apartments, insurance companies are beginning to make it easier for multifamily apartment buildings to turn their apartments green.

Fireman’s Fund Insurance is leading the way with a new insurance policy that promotes green construction; it has introduced a Certified Green Building Replacement policy and Green Upgrade products. This new policy will insure building restoration that includes green alternatives. When it is necessary to rebuild, the policy will cover the cost of building with:


  • Non-toxic, low-odor paints and carpeting
  • Energy-Star rated electrical systems
  • Interior lighting systems that meet Leadership in Energy and Environmental Design (LEED) standards
  • Water efficient interior plumbing
  • Energy-Star qualified roof adn insulation


The demand for green apartments has and will continue to emanate from individuals who are looking for a way to reduce their carbon footprint. Apartment owners will need to respond to this demand and Fireman’s Insurance Fund is making it easier for all buildings, not just apartment buildings, to go green.
How many people are concerned with the environmental impact of their apartment building? Are green apartments a feature that renters are looking for during their apartment search?

Should MyNewPlace add green or eco-friendly to its list of search filters or provide a green apartment guide as an online resource?

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